“At Davines, we believe that living a balance of beauty and sustainability, what we call “sustainable beauty”, can improve our lives and the world around us.”



Introducing Davines, a cult haircare label taking the salons of New York and London by storm.  Founded in Parma, Italy in 1983, Davines creates sustainable hair and skin products that are original, authentic, and emotionally connected with people.  Davines started life originally as a cosmetics research lab for renowned cosmetic companies worldwide.  This family-owned brand believes firmly in ethical production and is a world innovator in combining natural ingredients with scientific advances to treat and nourish every kind of hair.  Davines is a quintessentially Italian company, combining a commitment to the finest natural ingredients with a flair for design.  Each product is thoughtfully formulated to balance traditional artisan recipes and innovative scientific thinking, and is packaged beautifully and sustainably.

“Davines is aiming to be the most beautiful and ethical company in the world, thanks to everyone’s commitment”

Davide Bollati, Owner.


“In everything uniformity is undesirable. Leaving something incomplete makes it interesting and gives one the feeling that there is room for growth. Even when building the Imperial Palace, they leave one place unfinished.”

Angelo Seminara, Artistic Director

Davines institutional collections bear Angelo Seminara’s signature thanks to an exclusive partnership.

Widely considered a star of international hair-styling: “British Hairdresser of the year” in 2007, 2010 and 2012 , he was simultaneously building a top reputation on the international catwalk circuit, collaborating with an overflowing list of celebrities which led to him earning a planetary reputation; his creative drive and passion constantly inspire the work of professional hairdressers across the world.

Unstintingly on the lookout for more new avant-garde styles, Angelo mostly draws his inspiration from the elements of nature. In his creations, discordant texture and finishing work in symbiosis to achieve unique, highly evocative effects, which are always designed to emphasize the original beauty of the woman and her hair. His refined taste, his spirit of research and his love for Nature, perfectly match Davines’ philosophy of Sustainable Beauty: an elective affinity and shared goals which has brought to life evocative new creations, along with a revolutionary new colour service: Flamboyage

Angelo Seminara interprets our vision of beauty and directs our hair image, influencing techniques and style. Davines institutional collections bear his signature, he stars in numerous international shows, in addition to making his talent and experience available to the company for teaching courses and the development of new products.”