The actual meaning of the name is to be sought in the ancient Eastern knowledge, where life is in harmony through the balance of opposite forces; the male and female principle, twin opposing cosmetic forces, Ying and Yang.
OI is a product range dedicated to absolute beauty for all types of hair and skin. Striving to create balance between sensoriality, products with multiple benefits and effectiveness, the assortment has immediate cosmetic effect from first use, respecting both mankind and the environment.
All OI products contain Roucou Oil, coming from a plant in Amazonia with an antioxidant action and properties which counter free radicals. Extremely rich in beta carotene, which has a restructuring function on hair, Roucou Oil considerably reduces cellular damage due to UV rays, prevents ageing, preserves the skin’s elasticity and is full of oligo elements and ellagic acid, which are highly effective in neutralising free radicals. Formulas do not contain sulphates or parabens.
Products with multiple benefits, designed to perform many functions.
RESULTS OF ABSOLUTE BEAUTY
Hair that is easy to comb, bright, soft and protected. Softer skin. OI products are ideal for daily use or as a thoughtful gift offering authentic absolute beauty.
ELEGANT DESIGN AND SUSTAINABLE
The packaging features transparent effects with contrasting black and white designs. The carbon dioxide emissions deriving from the production are offset with reforestation and woodland protection projects.